Skip to main navigation menu Skip to main content Skip to site footer

Problems Faced by LIC Agents in Kerala While Marketing

Abstract

Insurance has a very crucial role in Indian scenario. And when it comes to the life insurance industry, Life Insurance Corporation of India owns the major market share in the Indian insurance sector. LIC agents play a dominant role in making the insurance products available to the customers. But they confront various stumbling blocks while marketing. Objectives: The main purpose of the study is to evaluate whether the agents are satisfied with the services provided by LIC and to analyse the problems they face during marketing. Methodology: Primary data has been collected from the LIC agents using questionnaire and secondary data sources are LIC reports and websites. Findings: Agents are considerably satisfied with the services provided to them by LIC. They face problems in terms of rigorous regulations, competitions, difficulties in convincing customers, delay of grievance redressal mechanism and lack of increments in commission.

Keywords

LIC, LIC Agents, Insurance


References

  1. Agarwal, A. (2003). Insurance Distribution-An Introduction . ICFAI University Press-Hyderabad.
  2. Bajpai. (1994). In Marketing Insurance. essay, Global Business Press, New Delhi.
  3. Mohd, A. (2015, February). Life Insurance Industries in India: Trends and patterns. Retrieved from www.euacademic.org.
  4. Mushtaq, A. (2014). Marketing Strategies Of Life Insurance Industry In India:A Contemporary Scenario. Proceedings of the Australian Academy of Business and Social Sciences Conference 2014 (in Partnership with The Journal of Developing Areas).
  5. Paramasivan, & Anand. (2016). Marketing Problems of LIC Agents. IOSR Journal of Business and Management (IOSR-JBM), 18(12), 33–38.
  6. Shahi, P. (2013). Recent trends in the Marketing Strategies of Life Insurance Corporation of India. International Journal of Application or Innovation in Engineering& Management (IJAIEM), 2(10).