Skip to main navigation menu Skip to main content Skip to site footer

Volume 8, No. 1.5Scholar : National School of Leadership

Published June 14, 2019

Research Articles

  1. A STUDY ON COST OF CAPITAL

    The project entitled “A STUDY ON COST OF CAPITAL IN PARLE AGRO PVTLTD,CHENNAI.Thedetailsregardingtheliteratureofthecompanyandfinancial details of the company were collected from parle agro pvt ltd records. Data analysis wascarriedoutandfindingswerelisted.Suitablesuggestionswereprovided.Thetools used in this study were, gross profit ratio, net profit ratio, return on capital employee, return on assets ratio, capital employed turnover ratio, debtors turnover ratio, fixed assets turnover ratio, current asset ratio, working capital turnover ratio, capital employed turnover ratio, sales to fixed assets ratio, operating ratio, weighed average of cost of capital working also the balance sheet of the company for the past five years were compared and analysis based on that were brought out. The financial analysis of this report will show the strength and weakness of the PARLE AGRO PVT LTD(CHENNAI).Financialanalysiswillhelpthecompanytotakedecision.Thisstudy also gives overall parle agro for the past five years. It was also found that the cost of capitalofthecompanyreliablesuggestionswasalsorenderedtoenhancethefinancial efficiency of the financial performance of thecompany.

  2. A STUDY ON FACTORS INFLUENCING CONSUMERS TO PURCHASE PRODUCTS FROM ONLINE WITH SPECIAL REFERENCE TO TRICHY DISTRICT

    The objective of this research survey was to study the factors influencing consumer to purchase product from online with special reference to trichy district. The data were predominantly complied by face to face interview by using questionnaires with sample of 115 consumers at trichy district. The researcher used simple random techniques to select the respondents. The findings revealed that most of people purchase product from online because of flexibility of shopping hours and customers reviews.

  3. A STUDY ON CASH MANAGEMENT

     The financial management is applicable to every type of organization, irrespective of its size, kind of nature it is as useful to small concern as to a big unit. A trading concern gets the same utility from its application as a manufacturing unit may expert. This subject is important and useful for all type of ownership organization where there is a use of finance & financial management is helpful. 

  4. A STUDY ON INVENTORY MANAGEMENT OF SRI AUROBINDO PACKAGERS (P) LIMITED, CHENNAI

    The present study has attempted to analyze the need and importance of Inventory management and the present state of Sri Aurobindo packagers. The study is fully based on secondary data from financial records and profile of the company. The data collected from the reports were analyzed using financial tool like ratio analysis and ABC Analysis. Based on the findings, recommendations have been made for improving the performance of the organization.

  5. A STUDY ON PROFITABILITY ANALYSIS

    The main objective of the study is to analyze the profitability of the company. It is the process of identifying the financial strength and weakness firm properly establishing the relationship between the item of balance sheet & profit and loss account. The details regarding the history and finance details of the company were collected through the discussion with the company officers. And it’s mainly analyzing the company profitability analysis (CPA) .The secondary data based on the annual reports of 2014-2019.The various tools used for the study are ratio analysis and trend analysis. Charts and table are used for better understanding. Analysis and interpretation of the financial statements help in determining the liquidity positions, long-term solvency, and financial profitability of a firm. Through, the ratio analysis the company could understand the profitability, liquidity, leverage, turnover position of the company. The company is following higher debt equity but, the lower debt to equity ratio is usually implies a more financially stable business. On the other hand, turnover also not sufficient to the healthy business. To evaluate the historical trends or pattern of profitability to forecast future profitability.

  6. A STUDY ON RATIO ANALYSIS TOWARDS SAIL AT SALEM

    Finance is that the life blood of business. It’s justly termed because the science ofmoney. Finance is incredibly essential for the sleek running of the business.The main aim money analysis is that the higher understanding of aims position and performance. In alternative words, it's meant to own assessment financial analysis refers to the method of crucial money strength and weakness of firm by establishing strategic relationship between the things of thbalance sheet, profit and loss account and alternative operative information.

  7. A STUDY ON CAPITAL BUDGETING

    The project entitled “A STUDY ON CAPITAL BUDGETING IN THE INDIA CEMENTS LIMITED AT DALAVOI, ARIYALUR”. The study was set out to determine the capital budgeting techniques used in investment appraisal decisions. Capital budgeting techniques are useful tools to administrators in managing resources. The details regarding the history, finance and inventory policies of the company were collected from records, reports and profile of the company. Data analysis was carried out and findings are listed. Suitable suggestion has been provided.The tools used in this study where pay-back period, Accounting rate of return, Net present value method, Profitability index, Internal Rate of Return.This study also gives an overall picture of financial position of the firm for five years. From the study, we found that the financial position of the firm is satisfactory.

  8. A STUDY ON MARGINAL COSTING IN SUNDARAM FINANCE AT TRICHY

    One of the important issues of finance management is the most effective possible use of the finance capacity as the global level of the finance fixed expenses depends on the units finance capacity and their level per product unit diminishes as the degree on the units finance capacity tends to be optimum. Accordingly to a certain volume of achieved finance one may add or subtract, under certain circumstances, a certain volume of products at the same time, the increases or the decreases of finance value determination the changes of total finance cost of the unit. As the level of the total costs correspondingly to the finance that is going to be achieved in the sum of total finance with the determined by the added or subtracted finance volume. The finance which are the level of costs corresponding to the finance that is going to be achieved of the decision of increasing or decreasing of stratum,lot,and margin.

  9. A STUDY OF FUND FLOW STATEMENT

     A Statement On Fund Flow Statement AtRk Metal RoofingsPvt Ltd Trichy“cash flow statement is an important tool to analyze the cash position of a business firm. It can denote changes in cash position during two financial years.it also provides information about the cash receipts and the payments of a business for given period.lt provides notable information that compliments the profit and loss account and balance sheet. Cash flow statement analysis is statement which provides acomplete explanation for the change in a firm’s cash during a particular period by specify the firm sources and uses of cash during the period from operating, investing and financing activities.lt provides convenient information about an entity’s activities in generating cash from operations. lt informs about programme to repay debt distributed dividends or reinvest to conserve or enlarge its operating capacity. lt provides information about its financing activities both debt and equity and about its investment in both fixed assets or current assets other than cash. This Article is based on the practice followed and instruction for its preparation contained in the various text books for the guidance of the students and accountants. lt is hoped that the content of this Article would help the readers to understand cash-flow statement properly.

  10. THE RELATIONSHIP BETWEEN REWARD SYSTEMS WITH EMPLOYEES’ PERFORMANCE IN INNCON TECHNOLOGY CONSULTING AT CHENNAI

     The researcher focuses on the relationship between reward systems with employees’ performance .The primary data required for this study were collected through structured questionnaire by using simple random sampling and the secondary data were collected from journals and websites. The Collected data were analysed by using statistical tools. The results of this study highlights that there is positive relationship between reward system and employee performance.

  11. A STUDY ON CAPITAL STRUCTURE

    The raising of more debt may help to improve the return to shareholders. But it will increase the risk and the fixed interest charges. On the other hand, raising of funds through equity capital will bring in more permanent funds.The study done on capital structure in the company has mainly highlighted the fact that the company is an unlevered firm which has no debt content. This in turn affects the returns to shareholders, the value of the firm and the financial leverage. Hence a review of the capital structure has been made essential to minimise the financial risk of the concern. The company basically has a good performance which could be made much better through an efficient and revised capital structure.

  12. A STUDY ON BRAND PREFERENCE OF SOFT DRINKS AMONG YOUTH WITH REFERENCE TO THANJAVUR CITY

    In the present study, the impact on brand preference of soft drinks and factor determining the brand preference is studied. The study on brand preference was necessary; there are many soft drink brands available in the market such as Coca cola, Pepsi, Sprite, Fanta, Limca, Thums up. In current scenario, where the competition is tough, consumer choose brand according to their preference. Even though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction with Indian consumers who are frequently reaching for their more convenient to consume counterparts-softdrinks

  13. A STUDY ON BUDGETARY CONTROL

    Budgetary control is well recognized that budget is among the essential tools of management of any organization unlike other management aids, budgets are made use of practically by all functionaries in the organization. In other words it is a pre-defined detailed plan of action development distributed as a guide operations and as a partial basis for subsequent evolution of performance.

  14. A STUDY ON COMFORT PROPERTIES OF VETIVER EXTRACT TREATED AND UNTREATED FABRIC

    In this endeavor, the comfort properties of plain woven cotton fabric and vetiver extract coated cotton fabric were analyzed and compared. The comfort properties such as thermal conductivity, thermal resistance, and water vapor permeability, air permeability, wicking and wetting properties were found for both fabrics. The results shown that both the fabrics have minor difference in values, that is the vetiver extract coated fabric has more comfort properties than the plain cotton fabric. 

  15. A STUDY ON ORGANISATION CLIMATE

     The primary objective of the study is to know about the satisfaction level of employees in the organization.This study using 100 samples in population way .The primary data were collected through structured questionnaire which consists of 20 questions .Secondary data collected from various books and journals. The data is collected and then undergone a limita statistical tool such as, percentage, regression, ANOVA. Through the various employees out comes it was able to analyze the various measurement and development activities that improve the employee’s behavior in the organization.

  16. A STUDY ON STRESS MANAGEMENT IN BHARAT PLASTIC INDUSTRIES, CHENNAI

     Stress is a fact of everyday life, we’ve all felt it. Sometimes it acts as a negative force. If you experience stress over a prolonged period of time, it could become chronic, till you take some action. About 500 million people worldwide are believed to be suffering from neurotic, stress related and psychological problems. The challenge can, however, be tackled by joint action between life sciences, social sciences, urban planning, Stress is a fact of everyday life, we’ve all felt it. Sometimes it acts as a positive force and architecture and politics. This research highlights the causes, effects and management of stress and therefore could be helpful for people who want to learn how to react to stress in a more constructive, proactive way.

  17. A STUDY ON COST VOLUME PROFIT ANALYSIS

    In this article, the traditional cost volume profit analysis is useful in the early stages of planning. It is the systematic method to analyse about the effects of changes in an organizations cost, revenue and profit. The cost volume profit analysis is used to determine the operating income after taxes, revenue, profit and cash flow of firm’s operations. This article has taken four years of financial data from the period of 2015-2016 to 2018-2019 in the form of secondary data.It is also helpful in finding a products break even sales. The study is to understand about the sales, profit and operating profit of Sri Senthil Crusher.

  18. A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING OF E-RETAILING COMPANIES ON BUYING BEHAVIOUR OF CONSUMERS WITH REFERENCE TO AGE GROUP 18-45 YEARS IN TRICHY

    The researcher focuses on impact of social media marketing of e-retailing companies on buying behaviour of consumers with reference to age group 18-45 years in Trichy attempts to focus how e-retailers can leverage social media to penetrate their market and reach-out their customers. The primary data required for this study were collected through structured questionnaire by using simple random sampling and the secondary data were collected from journals and websites. The Collected data were analysed by using statistical tools. The results of this study highlights impact of social media marketing strategies of e-retailing companies on buying behaviour of consumer and factors influencing consumer to purchase product from online.

  19. A STUDY ON EMPLOYEE WELFARE MEASURES

    The present study was conducted and aims at analysing the strengths and weakness of the welfare activities in THE RAMCO CEMENTS LIMITED ATALATHIYUR. The percentage of success that each and every individual employees obtained is very essential in determining the organisational effectiveness. This is to know the assessment of how employees succeed in meeting their goals and managing their works in the organisation. This present study was made and aims at knowing “welfare system”. In this project the data and information has provided by the organisation and made a survey from the staffs of the organisation. The sample size is 50 among 78 staffs. The data is collected through issuing questionnaire to the employees. Through the statistical tool correlation, the data were analysed and tabulated and also interpretations were given below the tabulation. Finally findings, suggestions and conclusion are also given in this report. This leads to the topic of employee welfare measures.

  20. ANALYSIS OF FRAGRANCE EFFECT OF VETIVERIA ZIZANOIDES ROOT EXTRACT IN COATED COTTON FABRIC

    One of the affluent sources of strong natural fiber from the plant kingdom is Vetiveria Zizanioides and it has plentiful properties such as antimicrobial property and inherently filled with good aroma. Vetiver root powder was converted in the form of solution by using ethanol solvent and the extract was coated in the cotton fabric that gives good aroma to the wearer. The intensity of the vetiver fragrance was tested for both vetiver solution and vetiver extract coated fabric by identifying the absorbance and concentration of the fragrance using UV Spectrophotometer. The test results shows that the fragrance release rate was found to be moderately low in vetiver extract coated fabric than the vetiver solution.

  21. A STUDY ON JOB SATISFACTIION

    Job satisfaction is the widely discussed issues in organizational behavior, personnel and human resource management and organizational management. As job does require a great deal of thoroughness and commitment, so in job it is more important to have mental commitment and loyalty than physical presence. In this study the researcher investigated the present level of job satisfaction among the employee of engineering industry based on a survey. The study reveals the level of job satisfaction in ACCOUSTICS INDIA PRIVATE LIMITED. IT overall views of the job satisfaction explaining the needs and importance of the satisfied. The purpose of the study is proved suggestions to increase the satisfaction level of employees. Form the study it is clear that most of the employees are satisfied with the existing policies of the company and also the organizations have to find out the problems of each and every employee.

  22. A STUDY ON TRAINING AND DEVELOPMENTIN SHREE AMBIKA SUGARS LIMITED AT PENNADAM

    Training and Development play an important role in the effectiveness of organizations and to the experience of people in work. Training has implications for productivity, health and safety at work and personal development. All organizations employing people need to train and develop their staff. Most organizations are cognizant of this requirement and invest effort and other resources in training and development. Such investment can take the form of employing specialist training and development staff and paying salaries to staff undergoing training and development. Investment in training and development entails obtaining and maintaining space and equipment. This means they are required to give less attention to activities that are obviously more productive in terms of the organization’s main business. However, investment in training and development is generally regarded as good management practice to maintain appropriate expertise now and in thefuture.

  23. A STUDY ON WORKING CAPITAL MANAGEMENT

    This report is aiming at analyzing the working capital assessment performance of the company for the period of 5 years from 2013-2014 to 2017 -2018. The tools are used in this study for the analysis, such as Trend Percentage, Ratio Analysis etc., A personal talk with the Finance and Accounting Department has been made .The discussion has helped a lot in the analysis of cost include in Working Capital Management and Ratio Analysis in particular and the financial performance is general.

  24. A STUDY ON THE BURNOUT LEVEL AMONG THE EMPLOYEES AT NEST CYBER CAMPUS BANGALORE

    Burnout is basically a stress induced problem prevalent among helping professionals like social-workers, nursing staff, employee-relations executives, teachers and law enforcing functionaries. People in helping profession like doctors, counselors, police officers and nurses also have greater probabilities of burnout (Maslach 1982). Burnout does not occur suddenly but begins with small warning signals and most of the time one can not pin point the exact cause. As said by Lee and Ashforth (1988) through their longitudinal study on supervisors and managers, burnouts develop on phases.

  25. A STUDY ON CUSTOMER SATISFACTION

    Interest is changing the way consumer shop and buy‘s goods and services has rapidly evolved into global phenomenon many companies have started using the interest is the aim of cutting marketing cost their by reducing the price of the products and services in order to stay ahead in highly competitive markets. Companies also use the interest to convey communicate and disseminate information to sell the product obtain the feedback and also to conduct satisfaction surveys with thecustomers.

  26. A STUDY ON FINANCIAL STATEMENT ANALYSIS

     Financial statement analysis is the process of identifying the financial strength and weakness of the firm and establishing relationship between the items of the balance sheet and profit and loss account. Financial statement refer to a package of statement such as balance sheet, income statement and fund flow statement, cash flow statement of retained earnings. The profit and loss account present a bird’s eye view of the operation for the enter period, while the balance sheet portrays the financial position at a point time when the accounting period comes to a close. Apart from profit and loss account and balance sheet, statement of retained earnings, schedule of fixed assets, schedule of debtors

  27. A STUDY ON QUALITY OF WORKLIFE WITH REFERENCE OF KERALA FEEDS PVT LTD.

    Quality of work life (QWL) is viewed as an alternative tool to the control approach of managing people. As per QWL people is considered as an ‘asset’ to the organization rather than considering them as ‘cost’ and also believes that people perform better when they are allowed to be involved in managing their work and making decisions.A high QWL is essential for an organization to continue to attract and retain employees. QWL is a wider program designated to improve the employees satisfaction, strengthening workplace learning and helping employees to have better managerial change and transition.

  28. A STUDY ON TREND ANALYSIS

    The study has been under taken with view to evaluate organizations financial position and to identify the areas where there is a scope of improving. This helps to understand and respond to dynamics of situations. This research is widely used in stock market research, analysis of financial statement, and other socio-science related researches. Trends Analysis is the most widely used and powerful technique of financial analysis. The main objective of the present study is to know the financial condition of the company.

  29. A STUDY ON FINANCIAL PLANING AND FORECASTING WITH REFERENCE TO V FARM PLANTS SCIENCES PRIVATE LIMITED

    Financial planning and forecasting represents a blueprint of what a firm proposes to do in the future. So naturally planning over such horizon trends to be fairly in aggressive terms. While there are considerable variations in the scope, degree of formality and level of sophistication in financial planning across firms, we need to focus on common elements which include economic assumptions, sales forecast, pro forma statement, asset requirement and the mode of financing the investments.

  30. A STUDY OF WORK LIFE BALANCE

    This article review aspects of contemporary theory and research an work life balance. Work life balance is refer to the level of prioritization between personal and professional activity in an individual life and level to which activity related to their job are present in the home. The role of working women has changed throughout the world due to economic condition and social demands .The achieving work life balance is a necessity for working women to have a good quality of life the various factor affecting the work life balance of married working women have been examined in this study. Moreover technology has complete the removed the separation between the occupational and the personal and people are expected to be available for work at all times. This has resulted in a scenario in which working women have tremendous pressure to develop a career as robust as their male counterparts while sustaining active engagement in personal life. The increasing responsibilities on the personal front with the technological blessings like advanced mobile phones, notepads, etc., This paper is an attempt to explore the tough challenges faced by working women in maintaining a balance between their personal and professional life.

  31. Strategies and Challenges for Rural Development in India

    Countries across the globe these days are aware of the powerful strategies of economic development and role of rural development in National Economic Management. Vital rols of Rural Sector in the national economy cannot be ignored and the mutual strong link of rural development and economic development of the nation has been understood and addressed in most of the national strategies including India. The paper's main purpose is to evaluate rural development and vital economic circumstances for this, and examine the major problems for making and implementation of these strategies.