A STUDY ON FACTORS INFLUENCING CONSUMERS TO PURCHASE PRODUCTS FROM ONLINE WITH SPECIAL REFERENCE TO TRICHY DISTRICT

Manickam G

Vol. 8 No. 1.5 (2019)
Scholar : National School of Leadership

Research Articles

A STUDY ON FACTORS INFLUENCING CONSUMERS TO PURCHASE PRODUCTS FROM ONLINE WITH SPECIAL REFERENCE TO TRICHY DISTRICT

Published 2019-06-14

Manickam G

Manickam G
Dhanalakshmi Srinivasan College of Arts & Science for Women (Autonomous), Perambalur, Tamil Nadu, India

How to Cite

G, M. (2019). A STUDY ON FACTORS INFLUENCING CONSUMERS TO PURCHASE PRODUCTS FROM ONLINE WITH SPECIAL REFERENCE TO TRICHY DISTRICT . Scholar: National School of Leadership, 8(1.5). Retrieved from https://jconsortium.com/index.php/scholar/article/view/48

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

The objective of this research survey was to study the factors influencing consumer to purchase product from online with special reference to trichy district. The data were predominantly complied by face to face interview by using questionnaires with sample of 115 consumers at trichy district. The researcher used simple random techniques to select the respondents. The findings revealed that most of people purchase product from online because of flexibility of shopping hours and customers reviews.

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