A STUDY ON BRAND PREFERENCE OF SOFT DRINKS AMONG YOUTH WITH REFERENCE TO THANJAVUR CITY

Abstract

In the present study, the impact on brand preference of soft drinks and factor determining the brand preference is studied. The study on brand preference was necessary; there are many soft drink brands available in the market such as Coca cola, Pepsi, Sprite, Fanta, Limca, Thums up. In current scenario, where the competition is tough, consumer choose brand according to their preference. Even though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction with Indian consumers who are frequently reaching for their more convenient to consume counterparts-softdrinks