OPJU Business Review

Research Articles

Vol. 2 No. 1 (2023): OPJU Business Review

Wellness Tourism: An Empirical Study on Tourists Motivation

DOI:
https://doi.org/10.63825/opjubr.2023.2.1.833
Submitted
8 August 2025
Published
24 April 2023

Abstract

In modern society, work and leisure are two major part of daily life. People choose vacation destination to get wholesome and pleasure. The youth as well as experienced travelers look for niche tourism setting and encourage the business community to develop new products to enrich travel experience. Unlike universal offerings prevalent to the mass travel products, unique leisure initiatives are gaining popularity for those individuals longing for the enriching experiences. In general, from the last decades, ecotourism, agri-tourism, alternative tourism, sport tourism and healthcare tourism were promoted as a fashion product of tourism. In the last few years, scope of wellness tourism gained popularity in developing countries due to recent health issues such as obesity, heart diseases, cancer and other lifestyle diseases. The wellness tourism initiatives imbedding a health tag both body and mind. Health has been always important among individuals for state of wellness. In western countries, lodging facilities are used as wellness center, either as wellness center or wellness hotel or wellness resort. They positioned themselves as a rejuvenating center for body, mind and spirit. The wellness tourism is also gaining popularity in India, the spiritual gurus as well as hospitality industries are in process to promote wellness tourism in India. Wellness tourism is promoted as preventive measures for living healthy, while the health tourism caters the segment seeking treatment of illness. Since there is scarcity of research on wellness tourism in India, this research aims to provide the underlying motivations factors influence a traveler to while choosing place of visit, destinations, facilities which renders wellness services that enhance the state of well-being of mind, body and spirit.

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