Volume 1, No. 1OPJU Business Review

In today’s post-modern era, Brands significantly play an important role in consumer decision making across categories. This paper aimed at examining how brand trust, brand image and brand parity have an influence on brand purchase intent. The researcher has attempted to validate through real Brands from the portfolio of an indigenous Corporate Brand, Dabur India Ltd. This century old Brand has been in news recently for successfully defending the market position, primarily due to Brand image & Trust. A quantitative method using PLS-SEM was employed to test the relationships among the hypothesized constructs. A structured questionnaire consisting of validated scales for brand trust, brand image and brand parity and brand purchase intent was administered to a sample of 300 consumers of Dabur. The results of this study showed that brand trust, brand image and brand parity have a significant influence on brand purchase intent. The results of this empirical study provided fruitful implications to marketers, academicians, practitioners as well as policy makers. This study makes a significant contribution to the brand management literature by systematically examining the influence of brand trust, brand image and brand parity on brand purchase intent. On the practitioners’ side, this study therefore submits that brand managers for companies ought to concentrate on strategies that enhance purchase intent in the fiercely competitive marketplace. This study also supports the management on evidence-based Business decision for investment in Brand building. 

Road mishap is most unwanted thing to happen to a vehicle user, however they happen regularly. Main causes of accidents are due to human faults. The most common causes of accidents due to over speeding of the vehicles. High speed vehicles are more liable to mishap than the slow speed vehicle and the cruelty of accident will also be more in case of high-speed vehicle. Higher the speed of vehicles, greater the risk of mishap. So, to stay away from such kind of accidents, it is necessary to alert the driver and to control the speed of vehicle automatically. The main objective of this proposed work is to develop signaling unit to indicate the type of zone to the vehicle and to control the vehicle speed. Every zone which having speed limit sign board like school, highway and etc. may have a transmitter tag to transmit the zone information by RF signal. This signal should be received by the vehicles and accordingly changes the speed limit of the vehicle. As practically, an actuator may be used to control the throttle of the vehicle. It is based on the idea of vehicular speed monitoring and control system. The speed of the vehicle is automatically lowered and locked to a particular limit as it enters the restricted area and is unlocked or relieved as it exits the restricted area, so it is acting as an automatic speed limiter and reliever.

Each corporation now faces a difficulty in finding effective workers who contribute to the success of the business in this period of modernization. In addition, it can be difficult to pay staff employees appropriately based on their performance, which serves as a motivator. For an organization to attract, keep, and motivate qualified personnel, compensation is crucial. It is crucial to both employee and organizational performance. This idea of remuneration as a key consideration is particularly pertinent in the case of banks since, like other economic sectors, the banking industry requires effective, skilled, and motivated people resources. In order to better understand how the compensation and reward system affects organizational performance, a study has been conducted. By offering the best compensation and remuneration according to the norms, employees must be managed properly and promptly. The need for attracting and keeping the best personnel will be met by the generous salary. In light of this study article, the concept, necessity, and significance of pay management in enhancing employee performance have received the most attention.

This paper aims to establish impact of Foreign Direct Investment on growth and vividly on development of India. Quantitative research design was used, and secondary data collection method was utilized to collect the sample of SEDA score, Income, Economic Stability, Employment, health, Education, Infrastructure, Equality, Civil Society, Governance and Environment. GDP Growth (%), GDP in current US billion Dollars. Further, Linear Regression, maximum likelihood method and Auto 
regression model (VAR) followed by Granger causality Wald test (GC) was used to evaluate the causality between GDP and FDI and Sustainable Economic Development Assessment (SEDA). The primary findings portray impact of FDI on GDP to be positive but growth rate to be negative. Impact of FDI on overall development (SEDA) score is positive including some distinct variables as well but its impact on environment is negative. Three-way causality between FDI, SEDA and GDP Growth exist. Findings provide a comprehensive image of how FDI has impacted a developing country like India in terms of growth and development. 

The financial solvency of the banks is the backbone of the economic stability of a country. Evaluating and predicting the vulnerability of banks is crucial not only for the banks' management but also considered important by the creditors, investors, depositors, government, and policymakers. This study is trying to accomplish the objective of evaluating the financial solvency of Indian commercial banks. Modified Altman Z-score developed by Edward I. Altman in 1995 calculated for the Indian commercial banks for a period from F. Y. 2016-2020. The Study comprised 77 banks covering 21 public sector, 19 private sector and 37 foreign sector banks. This study further examined the statistical independence of all the three groups taken. The findings claim that private sector banks are more solvent than public sector banks. While comparing with the foreign sector banks, both public and private sector banks having less Z-Score. However, the results supporting the previous shreds of evidence that Indian commercial banks are in the safe zone. This independent test shows that there are significant differences among all the three groups taken in the study. Further, the regression analysis outcome claims the statistically significance of each component of Altman Z-score. The originality of the study is that it covers all the Indian commercial banks. Previous studies do not find any evidence of the foreign sector banks in the Indian commercial banking system. The findings have a larger application for the managers and policymakers to prevent the adversity of bankruptcy in Indian commercial banks. Researcher can further extend this study by including the impact of the Covid-19 period, which may be compared with the prior period to check and predict the solvency of the Indian banks.

Following the recently broke pandemic, every organization in the globe is dealing with a global crisis in the varied fields. This has necessitated the need for improved and advanced working methods to cope with the losses incurred. As a result, alternative work modes are to be looked for to increase productivity. Does opting for remote or hybrid work mode increases employees’ productivity or is it making employees unproductive? Hence, the purpose of this study is to (a) identify employees’ most preferred mode of work; (b) identify employee productivity in case of remote or hybrid work mode of work.  In order to seek answer to the above questions, a systematic literature review was conducted reviewing 20 research papers, which includes studies related new normal culture of opting remote or hybrid work mode. While reviewing the research on alternative mode of work, it became observed that almost all of personnel have coped up well to the work from home (WFH) culture and intend to continue with the same that actually has helped in increased employee productivity. The paper concludes with setting out potential research paths, allowing practitioners and academician to do additional research.

There is a severe requirement for quality in every sphere of human development. This paper analyzes the convergence of two different philosophies with proper educational management to achieve quality education. The quality of teaching, quality of student intake, and, quality of course structure all affect the quality of education. This paper provides the combination of two important schools of thought the Indian school of thought and the Japanese school of thought which provide a holistic solution to the problem. This paper evaluates the cross-cultural influence of two separate value systems and postulates a comprehensive model for its effective implementation.

Following the recently broke pandemic, every organization in the globe is dealing with a global crisis in the varied fields. This has necessitated the need for improved and advanced working methods to cope with the losses incurred. As a result, alternative work modes are to be looked for to increase productivity. Does opting for remote or hybrid work mode increases employees’ productivity or is it making employees unproductive? Hence, the purpose of this study is to (a) identify employees’ most preferred mode of work; (b) identify employee productivity in case of remote or hybrid work mode of work.  In order to seek answer to the above questions, a systematic literature review was conducted reviewing 20 research papers, which includes studies related new normal culture of opting remote or hybrid work mode. While reviewing the research on alternative mode of work, it became observed that almost all of personnel have coped up well to the work from home (WFH) culture and intend to continue with the same that actually has helped in increased employee productivity. The paper concludes with setting out potential research paths, allowing practitioners and academician to do additional research.

Today globalization has affected different aspects of human life. If someone has to do any activity, it is necessary to think of globalization and its dimensions such as neoliberalism, technology, social changes and global challenges caused by globalization. Moreover, this twenty first century is governed by technology and education is also being related to e- governance which needs to use high level of internet connected modern technology. So, the purpose of this study is to analyse twenty first century education in the era of globalization and what innovations are being made to manage global challenges. Qualitative research design was adopted for narrative inquiry following interpretive paradigm. This study found out that people of this twenty first century era of globalization are not free to do things by themselves. The people are under the grip of unseen global forces looking at them from distant places. So, new innovations are being made to tackle the novel types of global challenges. The implication of this study underline that are new technologies applied in education and traditional systems of education such as classroom education systems are being replaced by digital and online education. Education is not only for reading and writing but it is for skills and knowledge to face global challenges of job markets for earning livelihood needed for sustainable development. Furthermore, its implications are that globalization and technology along with neoliberalism have continuously putting forces on social change and so is education sector.

In India FMCG is the fourth largest sector and provides employment to around three million people accounting for approximately five per cent of the total factory employment in the country. India's market for fast moving consumer goods (FMCG) is expected to more than double to $104 billion by 2020 from the present level of $49 billion. The present study examines the financial performance of selected fast moving consumer goods (FMCG) companies in India. For the purpose of the study three leading FMCG companies, Indian Tobacco Company Ltd. (ITC), Hindustan Unilever Limited (HUL) and Dabur Ltd. have been selected. The study covers a time period from 2020 to 2021. The paper empirically examines and compares the financial performance of the selected companies in terms of liquidity and profitability. The ratio analysis which plays a very important role and is an essential part of the financial statements of any company, has been used to evaluate various aspects of the selected FMCG companies operating and financial performance such as its efficiency, liquidity, profitability.