Volume 2, No. 1OPJU Business Review

The objective of the current study is to know how organizational citizenship behavior and work-life balance relate in contemporary work environment. The next objective is to study employees’ OCB amidst hybrid work environment, another objective is to study the difference in OCB &WLB on the gender, marital status, designation and year of experience of working professionals. The hypothesis was that there will be no significant relationship between OCB and WLB with respect the variables under study. Total of 150 participants from across the organizations are considered for the study. The scales used for the study are Organization Citizenship Behavior scale by Podsakoff, (1990) which had 24 items and work life balance scale which had 36 items from the book on Training Instruments in HRD and OD by Pareek, U., and Purohit,S. (2018). The results will be analyzed Using t-tests to measure the mean difference between the groups. The new age work environment is changing and since the advent of covid -19, corporates have changed the way they function like working in blended mode, work from home, flexi timings etc. Thus, the study will help to the organizations to design their training programs for the new age employees to develop organization citizenship behavior as it will motivate employees, increase in the productivity and better employee retention. This will also support developing training programs in educating the employees for OCB and manage the work life balance effectively.

Despite the irreplaceable economic contribution of Small and Medium Enterprises, many SMEs are forcibly driven to bankruptcy due to a plethora of business risks that are exacerbated by various externalities like the COVID-19 pandemic. This study utilizes Cluster and Exploratory Factor Analysis to identify specific factors of SME survival. Random sampling was adopted to select respondents from registered SMEs in the City of Mati, Province of Davao Oriental. The study made use of a quality-reviewed research instrument which synthesized 120 financial and non-financial variables of SME survival from extensive internationally published literature. Cronbach’s Alpha was 97.5%, Kaiser-Meyer-Olkin Index reveal that there is sampling adequacy, and Bartlett’s Test on Sphericity reveals the appropriateness of the dataset for factor analysis. Out of 120 variables considered, only 32 variables successfully loaded into the six factors of SME survival. Most notably and contrary to many existing literature, access to financing and government regulations are not significant to SME survival. The study also has various practical implications to resource optimization, governance and public policy, capturing target markets, human resources, and research and technology. The study provides more than 10 recommendations to SME owners, policy makers and government agencies, and existing and future researchers.

Since last three decades economic advancement has brought tremendous changes in the lives of rural women in developing country ’If rural area of India will develop then India become the developed country hence it is mandatory to focus on rural development especially rural women development as “she is the backbone of family”. To make the India economically strong, rural women workers should be empowered. One of the paths is Financial Inclusion of rural women workers. Women who participate in any physical or psychological work on certain wages are called women workers. Rural women workers are constructively participating in the process of economic and social development of the society. In context to rural society, women workers are involved in agriculture, small scale supplementary occupations, own business, and other related occupations. Rural women workers are the key factors to eradicate poverty and improve the well-being of their families, yet they continue to face serious challenges as a result of gender-based stereotypes and discrimination that deny them equitable access to opportunity, resources, assets and service. This research focused on the real situation of financial inclusion of women workers in Nagpur’s rural area. This study helps to find out the solution for financially excluded women workers and provide the recommendations regarding financial inclusion of rural women workers.

To set organizations up for success and create thriving and enduring institutions, it's time to change the way managers approach employee wellbeing. Workforce wellbeing must be the first priority. it’s a key element to achieve sustainability and business development. In this paper, we are interested in understanding and examining the role of employee wellbeing and why human resources leaders must prioritize and optimize the wellbeing of their workforces. This theoretical review summarizes various studies conducted by different researchers on the importance of the physical, emotional, mental and psychological employee wellbeing. Based on these research findings, we identified the role of well-being in achieving a successful future of work and fostering a sustainable future workplace. The article has two sections. The first section highlights the role and the importance of employee wellbeing for the future of work. And the second section provides recommendations for the improvement and the optimization of employee well-being.

This Research paper aims to evaluate approaches towards multi-generational diversity management in Information Technology industry. In this research unstructured interview method is followed to acquire in-depth information about organizations’ progress and approach in understanding multi-generational diversity management. Diversity across generations become the standard in organizations throughout the world and this research concentrates on that in the landscape of the Information Technology sector. Generational disparities and priorities in the workplace are learnt here along with the factors which affect Multigenerational Diversity in the organizations associated with Information Technology industry. This research is based upon primary data from Information Technology Industry only. Data from other Industries can vary from the conclusion in this research. Furthermore, the number of interviewees is not voluminous in nature, so the conclusions and impact can vary depending on the circumstances if the process is applied on a larger scale. This research suggests the identifying factors in managing Multigenerational workforce in Information Technology industry. This research paper suggests updated criteria for Human Resource professionals in motivating Multigenerational workforce by understanding their changing priorities.

A financial service is a process that ensures access to essential financial products and services for all groups, including the poor and vulnerable sections of society. Financial inclusion and financial literacy provide the strategies needed to help households build financial capacity to improve access and create demand to increase demand for financial services. This article describes and analyzes the activities of the sponsoring bank in the financial inclusion sector for Telangana state. The article explores the literature to understand the key players, factors influencing financial inclusion in Telangana. The article aims to identify the main drivers, this paper attempts to find out the important factors in assessing the financial inclusion strategy of banks in Telangana state.

The purpose of this paper is to empirically examine the role of social media in the consumer decision-making process in the tourism industry. Qualitative research examines how the use of social media changes the experience. Today, outsiders in developed regions overwhelm customers' opinions about products and services, and as a result, influence conclusions in unrelated areas. Web-based social networks attract shoppers because advertisers have no control over the content, timing, or repetition of online discussions between shoppers. The results show that the use of social media influences consumer satisfaction during the information retrieval and alternative rating stages, and consumers go through the final purchase decision and post-purchase rating process in the tourism industry. Increasing attention to social media has shaped modern advertising and transformed the way businesses interact with tourists. When clients face any problem, they flip to social media and discover a solution. Social media is the maximum vital device in each field. Social media impacts patron behavior. There are many websites on social media inclusive of Facebook, Instagram, Messenger, YouTube so on. Via social media, we are able to proportion our minds and thoughts from one individual to another. In assessing the influences of social media on branding and advertising approaches, an exploration of the prevailing literature on social media use and logo notion can assist become aware of rising and successful techniques for enhancing client engagement via social media.

The effects of the COVID-19 epidemic are posing unprecedented problems to humanity right now. In December 2019, the Chinese province of Wuhan reported the first case of the COVID-19 pandemic. This Covid-19 spread quickly and had an impact on people of all ages, but it primarily afflicted schoolchildren. In addition, COVID-19 put an end to everything and many schools began offering online courses using Zoom, Microsoft Team, and Google Team, which were unfamiliar to students at the school-level. In light of these considerations, the goal of this research study is to examine the difficulties that students taking online courses encounter in performing academically as well as the difficulties that those working toward sustainable development confront. The data for this study were gathered utilizing various associated documents, interviews with schoolchildren, teachers, guardians, and members of the school management at a few chosen schools in Kathmandu and Biratnagar, Nepal. The results of this study demonstrate that school pupils have encountered numerous challenges when attempting to enhance their academic performance while enrolled in online courses during the COVID-19 lockout. They found it challenging to read on their mobile devices. When using a mobile device as an online medium to complete their assignment, scan it, or snap a picture of it, students had a significant problem. Few students at schools had laptops, and many of them studied on their phones. The children's academic progress was halted totally more frequently than not because the internet would be slow and the electricity would be out. Additionally, schoolchildren are also reported to be experiencing mental tension as a result of home isolation and being locked in a room. Even when schools offered online courses to students, the students' academic performance was challenged by these courses. In general, achieving sustainable goals presented unanticipated hurdles.

The case describes the journey of Gaurav Lodhe, the owner of Traffic vada pav, a moveable and easy-access store launched in July 2019. It started with 50 packed boxes; each box contained tasty and healthy vada pav with a small water bottle and tissue paper in a paper box for Rs 20. Traffic vada pav- the main objective is to help & satisfy evening people’s hunger while driving back home and that’s why runs the business in the peak hour from 5 pm to 10 pm. at traffic signal points in Thane, Mumbai. By the end of 2 years, Gaurav’s sales increase to 800 vada pavs in a month and started earning approximately Rs 2 lakhs per month. The journey was not easy for him, looking at the acceptability of the product in the mind of consumers, financial issues, risk of selling the product at the signal and many more. The inspirational journey of Gaurav from zero sales to a turnover of 2 lakhs a month with a team working to support him is worth exploring.

In modern society, work and leisure are two major part of daily life. People choose vacation destination to get wholesome and pleasure. The youth as well as experienced travelers look for niche tourism setting and encourage the business community to develop new products to enrich travel experience. Unlike universal offerings prevalent to the mass travel products, unique leisure initiatives are gaining popularity for those individuals longing for the enriching experiences. In general, from the last decades, ecotourism, agri-tourism, alternative tourism, sport tourism and healthcare tourism were promoted as a fashion product of tourism. In the last few years, scope of wellness tourism gained popularity in developing countries due to recent health issues such as obesity, heart diseases, cancer and other lifestyle diseases. The wellness tourism initiatives imbedding a health tag both body and mind. Health has been always important among individuals for state of wellness. In western countries, lodging facilities are used as wellness center, either as wellness center or wellness hotel or wellness resort. They positioned themselves as a rejuvenating center for body, mind and spirit. The wellness tourism is also gaining popularity in India, the spiritual gurus as well as hospitality industries are in process to promote wellness tourism in India. Wellness tourism is promoted as preventive measures for living healthy, while the health tourism caters the segment seeking treatment of illness. Since there is scarcity of research on wellness tourism in India, this research aims to provide the underlying motivations factors influence a traveler to while choosing place of visit, destinations, facilities which renders wellness services that enhance the state of well-being of mind, body and spirit.

A vehicular network is an assisting technology that supports many applications. Safety is one of the most crucial among all the applications. Vehicles generally exchange emergency messages through direct communication. But in the real world, this type of communication is not possible to build among vehicles because of obstacles that can be static or dynamic. This situation is normally called non-line of sight. As a researcher, we aim to develop an approach for improving awareness among neighboring vehicles, reducing latency and mean square error rates. In this paper, we describe various methodologies related to vehicular network systems. Deliberation of various techniques with different datasets and corresponding performance metrics for improving the system performance are described here. Keywords: Trajectory, Prediction, Vehicular, VANET.