The case describes the journey of Gaurav Lodhe, the owner of Traffic vada pav, a moveable and easy-access store launched in July 2019. It started with 50 packed boxes; each box contained tasty and healthy vada pav with a small water bottle and tissue paper in a paper box for Rs 20. Traffic vada pav- the main objective is to help & satisfy evening people’s hunger while driving back home and that’s why runs the business in the peak hour from 5 pm to 10 pm. at traffic signal points in Thane, Mumbai. By the end of 2 years, Gaurav’s sales increase to 800 vada pavs in a month and started earning approximately Rs 2 lakhs per month. The journey was not easy for him, looking at the acceptability of the product in the mind of consumers, financial issues, risk of selling the product at the signal and many more. The inspirational journey of Gaurav from zero sales to a turnover of 2 lakhs a month with a team working to support him is worth exploring.
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