Volume 4, No. 1OPJU Business Review

Across the globe there has been a renewed interest in the phenomenon of entrepreneurship. It is increasingly being viewed as a potent tool to accelerate economic development especially those of disadvantaged communities. The primary goal was assessing the Entrepreneurial Orientation of Indian Tribal Youth. The study adopted a quantitative research design to analyse the proposed research questions. Data was collected using a self-administered structured questionnaire. For the purpose of sampling, tribal youth enrolled in higher education were contacted. The study utilized the GET test to measure the Entrepreneurial Orientation. The results indicated that tribal youth have medium level of Entrepreneurial Orientation and there was no evidence of spatial difference in the level of Entrepreneurial Orientation.

It is now well accepted that social media plays a big role in maintaining and enhancing the reputation of tourist destinations. Without a doubt, the changing internet environment is crucial for promoting tourism globally. Nevertheless, it is crucial to comprehend how social media works in order to apply this information to sell Chhattisgarh tourism destinations. tourism businesses use social media in tourist places. This paper emphasized on assessing the impact created by social media on selection of tourist destination thus assessing the overall effectiveness of Chhattisgarh tourism promotional campaign. The result indicated that tourists visiting different tourist places like to share their experience of visit and stay over social media platforms. The study emphasises the importance of social media in boosting travel and growth, but it also points out the disadvantages of utilising it to promote a certain place. This study examines social media discourse and how it supports Chhattisgarh's advertising strategy in addition to examining the state's tourism sector.

This paper argues that the Indian telecommunication market leader, Reliance Jio needs to scale out globally. Although the company had been successful within the country, the Indian market is now saturated and hambled by intense competition from home players. Possibilities of going abroad allow scope for scale benefits, brand building, and growth. Benchmark it with global leaders Airtel and Vodafone using Porter's Diamond Model and Value Pyramid Analysis, in addition to such consumer segmentation and financial analysis. Strategic partnerships along with strategic investments on higher technologies like 5G and 6G, followed by proactive regulatory compliance, would be built on key findings. The actionable recommendations in this study propose for Jio a global expansion approach around offering market-specific bundling and continuous innovation, which would be a better approach toward attaining sustainable competitive advantage in the dynamic global telecommunications landscape.

The efforts would be on how Artificial Intelligence be essential in the well-being of employees and Human Resource department in a consortium and therefore why such department should do planning to adopt Artificial Intelligence and what conceivable the role and challenges for the employees in the area of Human Resource and why it has become important to understand about Artificial Intelligence would be answered by highlighting the motivation for Artificial Intelligence, Artificial Intelligence can be adopted for any department but this paper try to emphasize on what Artificial Intelligence can contribute in Employee well-being. Artificial Intelligence is transforming Human Resource Management by enhancing employee wellness and optimizing workforce management. Artificial Intelligence-driven tools help organizations improve Recruitment, Performance Evaluation, Employee Engagement, and overall, Job satisfaction. In employee well-being, Chatbots and virtual assistants driven by Artificial Intelligence provide real-time mental health support, while sentiment analysis tools assess workplace morale by analyzing employee feedback. Wearable technology and Artificial Intelligence -driven wellness programs further aid in stress management and Work-Life balance. In Human Resource Management, Artificial Intelligence streamlines talent acquisition through automated resume screening, predictive analytics for candidate selection, and bias reduction in hiring. Artificial Intelligence -powered learning platforms personalize training programs, boosting employee skill development. Furthermore, Artificial Intelligence enhances workforce analytics by identifying trends in employee performance, absenteeism, and attrition risks, allowing Human Resource professionals to implement proactive strategies. Despite its benefits, Artificial Intelligence adoption in Human Resource Management uplift concerns about data safety, algorithmic bias, and ethical considerations in decision-making. The upcoming era of Artificial Intelligence in Human Resource Management lies in generating a balanced approach that leverages Artificial Intelligence’s analytical power while maintaining the human touch in employee interactions. By fostering a data-driven, employee-centric approach, Artificial Intelligence contributes to a more engaged, healthier, and productive workforce, ultimately leading to improved organizational performance and job satisfaction.

The cryptocurrency market, characterized by its extreme volatility and speculative nature, poses significant risk and reward opportunities for investors. This conceptual paper explores the dynamics of risk and volatility within cryptocurrency markets, with a focus on Bitcoin, Ethereum, and other leading digital assets. Drawing exclusively on data from widely recognized online financial sources, this study examines the interplay between cryptocurrency volatility and traditional asset behaviour under market stress conditions. Key crisis events—including the 2016 Brexit referendum, the 2017 market correction, and the 2020 COVID-19 crash—serve as case studies to highlight how cryptocurrencies diverge in risk profiles from conventional assets like Gold and the S&P 500. Additionally, correlations between Bitcoin, Gold, and US Treasury Bonds illustrate the nuanced hedge potential of cryptocurrencies in both short- and long-term investment horizons. This analysis underscores the importance of understanding cryptocurrency behaviour as it matures, while providing insights into the broader financial implications of incorporating these assets into traditional portfolios amidst economic uncertainties.

The research investigates why young people avoid selecting entrepreneurship as their professional path. Research investigators surveyed 670 postgraduate students across three eastern Indian universities for evaluation of their entrepreneurial intentions and factors behind such intentions. The academic research demonstrates that entrepreneurial intentions relate positively to both career planning knowledge and competency development in entrepreneurship. The predictors which significantly influence entrepreneurial intentions include career planning with entrepreneurial capabilities according to regression results. The research categories respondents according to their planning behavior and entrepreneurial skills to reveal both variables as key factors affecting entrepreneurial intent development. The study delivers crucial knowledge which educationists should apply to transform teaching methods by integrating career planning activities and entrepreneurial training for curriculum development to boost entrepreneurship.

Education 4.0 is spearheading a crucial revolution within the Indian education sector. This study decisively identifies key success factors that higher education teachers in India must adopt to effectively prepare students for the demands of Industry 4.0. We explore critical elements necessary for implementing Education 4.0 to overcome existing challenges and meet educational requirements. Our background research encompasses over 50 journal articles on Education 4.0, Industry 4.0, and Teacher 4.0, analyzed using the qualitative data analysis (QDA) software NVIVO 11. The survey, conducted between April and June 2022, engaged 103 undergraduate and graduate students from Delhi. Utilizing an exploratory factor analysis (EFA) approach, we established five distinct factors and 24 statements pertinent to our study. The variables identified—Education 4.0, learning culture, flexible environment, Artificial Intelligence, and MOOCs—highlight essential findings. Our survey reveals that vocational training is indispensable for aligning with industry expectations under the MOOCs variable. Moreover, engaging in peer discussions is proven to enhance higher-order thinking within the learning culture variable, and leveraging global connections significantly boosts job prospects. Notably, the integration of chatbots within the Education 4.0 framework is vital, as they increase productivity and improve communication through tailored learning experiences facilitated by Artificial Intelligence. These elements are non-negotiable for ensuring students are industry-ready. This study is poised to provide actionable insights for policymakers and academic institutions in India, advocating for a self-directed, transformative approach to learning. We propose robust methods and strategies to revolutionize the Indian education system, ensuring that future graduates and postgraduates are fully equipped to excel in Industries 4.0, 5.0, and 6.0.

Succession issues are prominent topic since ancient times when kingship and clan system prevalent in India. In tradition, the eldest son become successor for king position when his father becomes retire or not interested to manage the kingdom due to various reasons like old age, health considerations, sudden death or due to some other reasons. The present study is an attempt to investigate and explore such connections and imperatives to provide a rich insight to Indian businesses managing their wealth and family estate in a multidimensional social system. In this conceptual study, it is attempted to get linkages and insights on the topic of succession planning and management to prepare next generations of leadership bench. The findings suggest that Indian family managed businesses need to work upon their succession strategies and they should focus to create some proactive plan.

This research examines Reliance Jio's JioPhone initiative and its impact on the Indian telecom market. The study utilized personal interviews with common people and industry professionals from Reliance Jio, supplemented by a survey. This mixed-method approach provided a comprehensive understanding of the JioPhone's influence. Key findings indicate that the JioPhone has significantly accelerated smartphone adoption, democratized digital services, and helped bridge the digital divide. Positioned within Reliance Jio's ecosystem, the JioPhone has expanded the subscriber base and driven revenue growth. Competitors have recalibrated their strategies, intensifying market competition. The study reinforces factors like affordability and usability influencing consumer behavior. Recommendations for stakeholders and policymakers focus on addressing the identified challenges and leveraging the opportunities presented by the JioPhone initiative. This paper provides new insights into how a low-cost smartphone initiative can transform the telecom market, emphasizing the role of such initiatives in promoting digital inclusion and competition.

The practice of Sustainable Finance (SF) contributes to both economic development and improved financial conditions. This study intended to analyze the Indian strategy for the development of the green finance market to meet goals and objectives of sustainable development by implementing it in the SME sector. Green finance is essential to inclusive, resilient, and cleaner economic growth. It helps reallocate funds from governments, corporations, and philanthropies to support sustainable development initiatives. Accordingly, the focus of the current research is on the many green financing government initiatives undertaken and its scope in Indian perspectives. The report highlights the many difficulties associated with green financing in India and suggests ways to overcome these difficulties. This study is descriptive in nature, and it draws its data from a broad variety of secondary data sources, including government documents released by the Government of India and reports published by commercial and public sector organizations and institutions in India.

This study investigates the intricate relationship between principal commodities trade and exchange rates in India over a span of 20 years, employing regression and correlation techniques. Utilizing data sourced from the Reserve Bank of India, the analysis uncovers several significant findings. Primarily, it reveals a robust and statistically significant positive correlation between total exports and exchange rates, signifying that heightened export activity contributes to the strengthening of the Indian rupee vis-à-vis the US dollar. Conversely, the study observes a noteworthy negative correlation between total imports and exchange rates, indicating that increased import levels exert downward pressure on the Indian rupee. Both total exports and imports wield substantial influence on exchange rate fluctuations, highlighting the pivotal role of trade dynamics in shaping currency valuations. These findings carry critical economic implications for India's trade policies and overall economic stability. Policymakers are urged to carefully consider these dynamics when formulating strategies to enhance export competitiveness, alleviate trade imbalances, and uphold exchange rate stability. Emphasizing export-oriented growth initiatives and judiciously managing import levels can foster sustainable economic development and bolster exchange rate resilience in India. By shedding light on the nuanced interplay between principal commodities trade and exchange rates, this study contributes valuable insights to the existing body of literature in international trade and currency dynamics. It provides a foundation for evidence-based policymaking and strategic decision-making among policymakers, economists, and businesses engaged in India's trade and currency markets.