Ethical Marketing For Business & Economy: Reality V/s. Expectations
Keywords:
Marketers, Corporate, NPO, Ethical Business Practices, Business Economics, Social Welfare, Corporate Social Responsibility, Social MarketingAbstract
Ethical business practices are expected & most commonly miss-understood that the service provider must have managed the things in the ethical way. Where as in modern mgmt. it is taken for granted that Ethics are only responsibility of a particular person/'s in an organization. One very interesting story of 4 Friends namely ANYBODY, SOMEBODY, NOBODY, and EVERYBODY assigned ethical job where EVERYBODY expect SOMEBODY will manage/ perform & in the process NOBODY cares to question ANYBODY. At the end NOBODY did the job & EVERYBODY blamed SOMEBODY is responsible for the ignorance. But ANYBODY could do the job & not alone SOMEBODY was responsible EVERYBODY was party to the ignorant act.
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