The Challenges and Opportunities of Social Media for Business

Authors

  • Dr. Neha Goel Vivekanand Institute of Professional Studies, Delhi
  • Prof. (Dr.) D. Jain Amity College Florida

Keywords:

Marketing, Social Media

Abstract

Social Media, in modern scenario, has provided a vital platform for business promotions, marketing, and spreading awareness. But even today, only a few people have the real knowledge about use of social media for positive moves in society and business. Mostly the top management of business, decision makers, and consultant are unaware of most of the features of the social media applications for making the business more profitable.

This white paper highlights some of the challenges and opportunities of social media in making a business more profitable.

References

Jennifer Beese (2016). 10 Social Media Challenges Your Business Must Overcome. Sprout Social. URL: https://sproutsocial.com/insights/social-media-challenges/

Tristan Louis (2006). 5 opportunities around social networks. URL: https://www.tnl.net/blog/2006/06/30/5-opportunities-around-social-networks

Lilach Bullock (2019). 22 Experts Reveal Their Biggest Social Media Marketing Challenges. Status Brew. URL: https://statusbrew.com/insights/experts-reveal-their-biggest-social-media-marketing-challenges/

David Miller (2019). Common Challenges Businesses Face With Social Media. URL: https://www.epikso.com/blog/common-challenges-faced-in-social-media-for-business

Denial A. Conference attendee, Principles of Medial Education: Maximizing Your Teaching Skills, Boston, MA. April 13-15, 2016.

American Medical Association. Professionalism in the use of social media, Opinion 9.124. [Cited 2016 June 2]. Available from: http://www.ama-assn.org/ama/pub/physician-resources/medical-ethics/code-medical-ethics/opinion9124.page?.

KRISTEN HERHOLD (2018). How to Overcome Top Social Media Challenges. URL: https://themanifest.com/social-media/how-overcome-top-social-media-challenges.

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Published

2019-12-23

How to Cite

Goel, N., & Jain, D. (2019). The Challenges and Opportunities of Social Media for Business. JS International Journal of Multidisciplinary Research, 1(1). Retrieved from https://jconsortium.com/index.php/jsijmr/article/view/433

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