Employee engagement is a valuable concept for understanding and improving individual and organisational performance. Human resources are the most important assets for any organisation, applying and managing these important resources need to be understood by managers of today’s organisation. Not only does engagement have the potential to significantly affect employee retention, productivity, and loyalty, it is also a key link to customer satisfaction, company reputation and overall stakeholder value. Key Words: Employee engagement, retention, loyalty, customer satisfaction, company reputation, stakeholder value.