A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

Abstract

The new technology has superficially changed the tradition way of doing online Shopping business. Online Shopping has become new type of retail Shopping. Online Shopping strengthening their sale base an financial resources by developing their own e-product and service to suit changing needs of the customer. The main objective of this study is to analyze buying behavior of customer towards online Shopping and to examine the problems of Consumer while doing with Online Shopping. The advancement in the technology paved new ways of delivering shopping goods facilities to the customer, such as Online Shopping. Online Shopping has become a popular shopping method over since the internet has declared to take over. Thesample size constituted was 150 samples from Trichy district. The results indicated that the online shoppers are satisfied with all the product dimensions and the variables like educational qualification, knowledge of online shopping, frequency of online purchases and preferred mode of payment had a significant relationship with the awareness level on online shopping. With due attention to product delivery at remote places and increased advertisements online sales can be increased over a period of time Keywords Consumer, Buying, Behavior, Online, Shopping