A STUDY ON INVESTMENT CULTURE OF INDIVIDUAL INVESTORS WITH SPECIAL REFERENCE TO PERAMBALUR DISTRICT

Abstract

Investment culture among the people is an important pre-requisite, not only for capital formation but also for passive contribution within the faster growth of an economy.Investment has different meaning in finance and economics. In finance investment is putting money into something with the expectation of gain that upon thorough analysis features a degree of security of principle, also as security of return, within an expected period of the time .This study helps people to urge a positive attitude towards different investment opportunities and hope the notice may bring a wise change within the investment culture in Perambalur. The researcher were collected data from 200 respondents for knowing about their culture. Due to lack of awareness the securities investment become rigid and complicated. So comparing investment like bank, gold, real estate, business etc most of the people refused to select risky, or security investment. Lack of awareness and rigidity to access is the main reason to become security market as not attractive. KEYWORDS: Investment, Culture, Risk, Finance, Security