OPJU Business Review

Research Articles

Vol. 5 No. 1 (2026): OPJU Business Review

Marammat: An Innovative Entrepreneurial Venture for Automated Painting and Plastering Solutions Towards Sustainable Construction Practices

DOI:
https://doi.org/10.63825/opjubr.2026.5.1.956
Submitted
26 February 2026
Published
11 July 2026

Abstract

For a long time, the construction industry has been straining in issues regarding safety, output, and the environment, especially in the finishing activities that include painting and plastering, which are still mostly undertaken by human workers and thus take a lot of time and quality inconsistency has been very common. This paper introduces Marammat, a start-up that was created at NICMAR University, Pune, which offers a mix of automation technologies to provide painting and plastering solutions that are efficient, high-quality, and eco-friendly. The research employs a case-based design and combines various data sources: global market trends data, Pune stakeholders survey data, and financial feasibility modeling. The results show that Marammat’ s method not only improves the efficiency, and safety but also supports the United Nations Sustainable Development Goals (SDGs), especially SDG 3 (Health and Well-being), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 11 (Sustainable Cities and Communities), and SDG 13 (Climate Action). The project is financially viable with break-even expected within three years, and social and ecological benefits that are not contentious. Impact is not just on the company but also on the policy, academia, and industry thus showing how the entrepreneurial innovations can facilitate the digital transformation of construction while at the same time promoting sustainable development.

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