A STUDY ON E-MARKETING OF FAST MOVING GOODS IN TRICHY CITY

Abstract

In this paper the researcher discussed about the Tiruchirapalli district on E-marketing. Which is the secured second place among the India cities in Clean City project. Even though the awareness and the usage of Green FMCG products among the people is very low. But majority of them are having consciousness about the eco friendly environment and try to save earth from pollution. Keywords--- Consumer, Industries, GDP