DEALER SATISFACTION OF DALMIA CEMENT IN ARIYALUR- A STUDY

Abstract

Dealer is a person or firm engaged in commercial purchase and sale. Dealer may signify firms that buy or resell products at retail or wholesale basis. A producer cannot sell all his products directly to consumer; he has to depend upon intermediaries to push, off, his products. Dealers are satisfied about price, quality channel of distribution, dealer sales support etc. but focus needs to the placed on credit period, advertising and promotional activities and to sum extent on brand availability. This is sure to improve the success of Dalmia cement. KEY WORD: Dealar,Ditribution Promotion,Sales Support