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A STUDY ON THE IMPACT OF COMPANY – EVENTS IN STOCK PRICES (SENSEX STOCKS)

Abstract

The stock market fluctuated by many factors. The main factors are the events like bonus, dividend, stock split, repurchase of shares, dividend announcement etc. This study conducted the event like bonus, stock split and dividend. Depending upon the events the share will moved. This research highlights the impact of events on the behaviour of stock prices and their abnormal returns. The researchers have used popular event window study and abnormal returns. Keywords: Abnormal returns, Announcement date, corporate actions, Economic Activities, Event window, Stock price behavior.

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