DEPOSIT MOBILIZATION IN CANARA BANK AT PERAMBALUR - A STUDY

Abstract

Competition & innovation technologies are entering into the bank business. The banks plan the suitable strategy to improve their business through continuous evaluation and fulfillment of customers need. The modern banking, since 1969, had seen tremendous changes. The banks in addition to their traditional functions, have been innovating, improving and coming out with new types of services to cater to the emerging needs of their customers. Banks provide funds for the business and play a major role in the development of a nation. It acts as an intermediary between people having surplus money and those requiring money for various business activities. Now a days banks has to render various services such as internet banking, mobile banking, issuing credit cards, atm cards etc. In the order to satisfy the customers. On the same hand banks now a days are satisfying the credit requirements of various sectors like Agriculture, Industries, Retailing, Export sector etc. Key words: Bank, customers, deposits, satisfaction.