A COMPARATIVE STUDY ON EFFECTIVENESS OF VARIOUS MEDIUM OF ADVERTISEMENT IN PERAMBALUR DISTRICT

Abstract

Advertising may be a sort of communication wont to encourage or persuade an audience to continue or to require some new action. Most commonly the desired result is to derive consumer with respect to a commercial offering. Advertisement covers all the activities connected with the giving of publicity regarding goods and services offered purchasable. Thus the aim of the study is to understand the effectiveness of various medium of advertising according to business needs & expectations to help business maximize their reach public acceptance, personalization, cost effectiveness by selecting the right medium to advertise.Advertisement plays an important role within the success of the business. There are various medium for advertising in today’s world. Each medium have its own merits and demerits to reach out to people. Here the study analyses which medium of advertisement is most effective for the popularity and growth of a business..Medium ormedia selection is a unique decision to be made by the advertiser. KEYWORDS: Advertisement, Communication, Publicity, Commercial, Medium, Decision.