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Peer Reviewed Article

Vol. 2 No. 01 (2026): DSJEM

Role of Social Media in Service Marketing: A Research on Select Hotels and Resorts in Coimbatore District

Submitted
March 21, 2026
Published
June 21, 2026

Abstract

The hospitality industry is only one that has been profoundly affected by the rise of social media. Social media sites like Facebook, Instagram, Twitter, and Trip Advisor have all contributed to making social media an essential element of the hotel business. With an emphasis on marketing, customer engagement, reputation management, and overall business growth, this essay investigates the crucial significance of social media in the hospitality sector. Hospitality firms may improve their reach, client experience, brand awareness, and market standing by utilizing the power of social media. The purpose of this research was to analyze how hotels and resorts in Coimbatore use social media, and the results showed a correlation between these businesses' social media strategies.

 

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