Scholar: National School of Leadership

Volume 12, No. 1.0Scholar : National School of Leadership

DOI: https://doi.org/10.59844/scholar.scholar.v12i1.0

Published June 30, 2023

Issue description

Vol. 12 No. 1.0 (2023) of Scholar: National School of Leadership presents a diverse collection of contemporary research that reflects the evolving dynamics of leadership, governance, communication, finance, and socio‑economic development.

This edition brings together ten scholarly articles that explore critical global and national themes shaping institutions, markets, and societies.

The issue opens with an analytical study on social media’s role in the Arab Spring, highlighting how digital networks catalyse modern social movements. It further examines women entrepreneurship in India, offering insights into emerging opportunities and structural challenges influencing socio‑economic transformation. Several articles focus on organizational strategy and communication, including research on employer branding through social media, strategic communication management, and the impact of managerial communication on workplace performance.

In the domain of sustainability and governance, the volume features a study on green supply chain practices and the application of sustainable models to strengthen supply chain governance. The financial sector is represented through an in‑depth review of priority sector lending trends in Indian commercial banks and a performance evaluation of open‑ended equity mutual funds from a risk–return perspective.

Rounding out the issue are conceptual explorations of organizational transformation and employee performance, and a global perspective on the evolution of international news agencies in an era of media globalization.

Overall, this volume offers a rich blend of theoretical insights and practical implications, contributing meaningfully to leadership scholarship and interdisciplinary research.

Research Articles

  1. Jitendra Jha (Author)

    Credit Card Usage Behaviour and Consumer Adoption in the Indian Banking Sector

    The rapid integration of digital technologies into the banking industry has significantly transformed financial transactions and consumer payment behaviour across the globe. Among the most influential innovations in modern banking is the credit card, which combines electronic payment systems with short-term consumer credit facilities. Credit cards have become an important component of contemporary financial services by offering convenience, purchasing flexibility, and secure transaction mechanisms. In India, the expansion of the banking sector and technological advancement have accelerated the adoption of credit cards not only in metropolitan regions but also in semi-urban and smaller towns. This study examines the concept, operational structure, usage patterns, and market growth of credit cards in India. It also evaluates banking practices related to credit card issuance, customer protection, grievance redressal mechanisms, and fraud management. Furthermore, the paper reviews existing literature and analyses the socio-economic factors influencing credit card usage behaviour. The findings indicate that income level, spending behaviour, technological awareness, and banking accessibility significantly influence the adoption and usage intensity of credit cards among consumers.